Are you maximizing the “wisdom of the crowd” (your staff)? Do you have a culture that breeds open sharing, are you more prone to sharing from the top down? Do you want to, and how can you change any of that?
Check it out here!
My favorite quote:
My general goal is to have at least one, and preferably several A/B tests running at any given time across one or more of our marketing sites. There’s no “perfect” when it comes to marketing sites, and the only way you learn about what works and doesn’t work is to continuously test.
In an effort to read more, listen more, share the voices of others more, and discuss more, I’m taking a nod from the folks at Headshift and focusing on sharing and curating some of the best links on social business and Enterprise 2.0 each week. Here goes.
- From Traditional Business to Social Business - a thoughtful, concise overview of the core differences between traditional and social businesses. Chistoph makes the case, and I think rightly, that whether businesses like it or not, their consumers are expecting a different kind of value and experience out of their engagement with a brand than just the product. A good primer for social business.
- Why the World Needs Social CRM - using Lutz’s take on “car companies should be run by car people”, Denis Pombriant makes the case that companies need to be financially responsible and customer-centric to survive. I’m not really sure anything has changed, or that social has anything to do with this. There are of course the rare cases like someone at Zappos detecting someone’s tweet about their birthday and proactively calling to make sure the customer would get their order on time. But seriously, being customer-centric is a leadership and cultural issue, not a tool issue. Sorry to disagree here Denis, but good article regardless.
- Measuring the Value of Social Media - great video shared by the folks at Online Behavior focusing on how the behavior and what you should be focusing on is different (or is it?) between web customers and socially connected ones.
- How Iteration-itis kills good ideas - nothing ground shaking here, but a well articulated piece on the value of fostering and cultivating a culture of iteration in your organization/business. There’s a lot of this theme these days.
- Think Quarterly (from Google) - for me the best of the bunch of links this week. Nothing ground breaking in terms of “next steps”, but a really compelling case for how strategic innovation is so important (and can be fostered and fine tuned). Nice work, Google.
With just over a month of the launch of Maarifa 2.0, we’ve covered a lot of territory. Sometimes it helps to step back and put it all in context, especially for those of you who may be new to the site. In this post, I’ll review the major themes, lessons learned, and best sources for ongoing learning.
In this series, you’ll see 3-4 weekly posts so stay tuned for more.