Google probably didn’t abandon iGoogle for enterprise and EDU users. That doesn’t mean I can’t throw a privarte celebration. When I saw the headline (and a great Pinterest board) my first thought was – this is something Jobs would have done. But no, that’s not quite right – Jobs would never have let it get that far, but that’s a separate conversation.
Here’s why I’m happy:
- Google gets that its products need to be more centered around a single, beautiful user experience. While I don’t love Google+ in its current form, I see where this is all going.
- Google is dropping the right things. iGoogle was sloppy, video was excess, and all the other chat-ish products need to be integrated.
- Enterprise users of Google Apps now have a lot to look forward to. Sure, we’re probably not the target audience, but there are a few big things I’m excited about: Sites, Docs, Hangouts, Feeds, and more all connected through a greatly needed user-focused portal (e.g. G+). I want to follow feeds from multiple in-house sites, get notifications when Docs are updated, and hop on a Hangout with someone I work on a project with… from one place. This is where I see all of this going, and if not, Google is missing a big opportunity.
With the launch of Google Drive 2 weeks ago, I’ve been doing a lot of reading on cloud storage and pulled together some recommended reading. I’ll be sharing my own thoughts on Drive and its implications for Google as an enterprise player next week.
Of all things, the release of Google Drive reminds me how important competition is and how it advances whole ecosystems.
I have seen the future of social business, and it’s name is Watson. Yes, for all that I think IBM has done wrong with some of it’s lotus/connections work, Watson stands in stark contrast for one simple reason – it can make associations like no human could efficiently do, and lots of them at the same time. See, the beauty and danger of big data is that we now have more info than we know what to do with as we are simultaneously developing artificial intelligence that just might be able to do just that.
Lessons learned from early Social Media
Think about one of the most impressive parts about Facebook and LinkedIn for a moment. It’s not ability to post pictures, comment, like, poke, etc. At least for LinkedIn, it’s the ability to recommend groups and people that you should connect with, whether they’re 1, 2, or even 3 degrees of separation away.
This week with a heavy influence from HBR blogs:
Google wasn’t at the Enterprise 2.0 conference. What makes Google different? In a word: data.
Lots of tools “integrate” with one another. Yet, you don’t often hear about organizations talking about “going Jive” the way they would about Apple or Google. Perhaps they’re wisely picking their battles – and because Google offers an open API, lots of developers have found ways to integrate docs, mail, and calendars with their whatever (think of services like box.net, and even other social intranet providers that connect with Google Docs, like ThoughtFarmer, Moxie, SocialText and more).