Does a social business need a “social” staff? It’s clear that social business, as a way of interacting with clients, customers, and the world is part of good business. It’s not a fad if real money is made, marketing budgets are down, and customers are happier and more loyal. What we don’t know is whether the guts of an organization needs to resemble the skin and clothes to succeed?
Too many chefs spoil the soup. Said another way, one of the most common criticisms I hear about user-based IT and user-controlled collaboration tools is that different teams end up using different systems, which in turn leads to headaches and data and governance concerns. But how valid are each of these concerns, and what can user-teams and IT teams do to find a better working ecosystem?
“It’s really, incredibly unique.” Overuse of anything (including the word unique) dilutes its importance, forces people to turn, scoff, and occasionally bust out the flaming sword and shield. At organizations where people complain of ‘too much email,’ the solution isn’t turning off email, but using it strategically. Specifically, email offers benefits that neither blogging, micro-blogging, or any other form of social media brings.
Via (an IBM exec) explains,
“It’s not a matter of ripping out what you have, whether it’s IBM’s or from other vendors, but extending it, adding new capabilities, integrating those applications or those services. Some of our long time customers already have a solid start to “social” when they move their Notes/Domino implementations to Version 8.5.x, which delivers XPages in the application development environment to build Web & even more mobile applications. “
Where does IBM’s strategy break from the disruptive technologies and solutions of tomorrow?