Siri and similar voice recognition applications are mostly cute right now. You can tell Siri you’ve broken up with your sig other and she’ll recommend some bars nearby. That’s the tip of the iceberg though. As Dion Hinchcliffe predicted in early January, “ I also predict that voice will be an increasingly important way to capture participation in social business apps and environments in the near future.” I’m not totally sure what he meant by “capture participation,” but here’s a wishlist of how I’d like to see voice recognition used in the enterprise.
Where will you get your money? After answering questions like “what’s your mission”, that’s typically the next question that non-profit leaders need to think about. For some, the task of raising money is full of fear, uncertainty, late nights, and bad beer. For others, it’s strategic, organized, data-driven, but maybe still filled with bad beer.
To move from the first category (frantic, unorganized) to the second (strategic, planned) is easier than you might imagine, and starts with good data and good people.
Are business cards, rollodex, and even contact lists dead? Last month, R “Ray” Wang interviewed Parker Harris, VP of Technology at SalesForce for his view on the future of enterprise data. Not surprisingly, Parker goes through the regular litany of connecting business and customer, and connecting employees to each other. Nothing new there. But, then he landed on this one gem of a phrase, “the social wallet.” What is it, and what does it mean for your organization?
In an effort to read more, listen more, share the voices of others more, and discuss more, I’m taking a nod from the folks at Headshift and focusing on sharing and curating some of the best links on social business and Enterprise 2.0 each week. Here goes.
- From Traditional Business to Social Business - a thoughtful, concise overview of the core differences between traditional and social businesses. Chistoph makes the case, and I think rightly, that whether businesses like it or not, their consumers are expecting a different kind of value and experience out of their engagement with a brand than just the product. A good primer for social business.
- Why the World Needs Social CRM - using Lutz’s take on “car companies should be run by car people”, Denis Pombriant makes the case that companies need to be financially responsible and customer-centric to survive. I’m not really sure anything has changed, or that social has anything to do with this. There are of course the rare cases like someone at Zappos detecting someone’s tweet about their birthday and proactively calling to make sure the customer would get their order on time. But seriously, being customer-centric is a leadership and cultural issue, not a tool issue. Sorry to disagree here Denis, but good article regardless.
- Measuring the Value of Social Media - great video shared by the folks at Online Behavior focusing on how the behavior and what you should be focusing on is different (or is it?) between web customers and socially connected ones.
- How Iteration-itis kills good ideas - nothing ground shaking here, but a well articulated piece on the value of fostering and cultivating a culture of iteration in your organization/business. There’s a lot of this theme these days.
- Think Quarterly (from Google) - for me the best of the bunch of links this week. Nothing ground breaking in terms of “next steps”, but a really compelling case for how strategic innovation is so important (and can be fostered and fine tuned). Nice work, Google.