When faced with the task of building an intranet – or really solving any kind of collaboration/information sharing challenges – most people look for big sweeping solutions. Bad idea. Start your journey by looking at what’s already working and replicate it like bees. The trick, of course, is finding the “bright spots.”
Supporting the Connectors
Some people are better than others at finding bright spots, but there are simple steps you can take to support those who are already good at it and become better at it yourself. Be careful of just going to the people who have the most followers or who posted the most on your leaderboards. Start with the intended audience – who needs to be involved and engaged – and work backward. Some questions you can ask:
- what are the commonalities of the roles between the intended user?
- who provides support to these end users?
- what existing structures connect these people?
- how else do these people communicate and get in touch?
You don’t need to hire a consultant. Take charge!