Google probably didn’t abandon iGoogle for enterprise and EDU users. That doesn’t mean I can’t throw a privarte celebration. When I saw the headline (and a great Pinterest board) my first thought was – this is something Jobs would have done. But no, that’s not quite right – Jobs would never have let it get that far, but that’s a separate conversation.
Here’s why I’m happy:
- Google gets that its products need to be more centered around a single, beautiful user experience. While I don’t love Google+ in its current form, I see where this is all going.
- Google is dropping the right things. iGoogle was sloppy, video was excess, and all the other chat-ish products need to be integrated.
- Enterprise users of Google Apps now have a lot to look forward to. Sure, we’re probably not the target audience, but there are a few big things I’m excited about: Sites, Docs, Hangouts, Feeds, and more all connected through a greatly needed user-focused portal (e.g. G+). I want to follow feeds from multiple in-house sites, get notifications when Docs are updated, and hop on a Hangout with someone I work on a project with… from one place. This is where I see all of this going, and if not, Google is missing a big opportunity.